General Motors is hoping to snag buyers who'd otherwise be driving an Audi A6, BMW 5 Series or Mercedes-Benz E-Class when it launches the new Cadillac XTS next year. That may prove a tall order, but the General is going about it in an interesting way. Rather than (or in addition to) marketing the new XTS directly to its prospective buyers, Cadillac is reportedly planning on selling its new flagship sedan (potentially stretched by approved third-party coachbuilders) to what are commonly known as Town Car drivers – known in the industry as Black Cars.
Autoblog, Cadillac to market new XTS to the Town Car set
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