Thursday, October 27, 2011

Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so

Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so

"There's a good reason why Street View is done in cars." That's a quote from Mat Bisher, associate creative director at McCann, who is teaming up with granola connoisseur Nature Valley in order to deliver a "Street View-style tour" of America's National Parks. Fast Company reports that the two have embarked on quite the ambitious initiative (dubbed Trail View), sending a cadre of well-trained hikers to some of America's most gorgeous locales with specially-rigged camera setups in tow. The goal. To capture views from near-limitless hiking trails, and bring them to your web browser starting in February 2012.

Engadget, Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so

No comments:

Post a Comment