Forbes.com Chooses Maxifier to Optimise Ad Campaign Delivery and Performance

NEW YORK, NY - 17 November, 2011 - Maxifier, the world's leader in online ad campaign performance optimisation, announces today that Forbes.com has added Maxifier's adMAX™ technology to optimise campaign performance, manage global inventories and improve operational efficiencies. "Integrating Maxifier's platform into our ad server was an integral part of our overall customer strategy. Within a few weeks, we could already see the positive impact," said Michael Smith, President and Chief Digital Officer at Forbes.com.

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