One man's new toy can be another's Moby Dick. Typically we'd mean that in a figurative sense, but Audi has taken things one step towards the literal – or literary – with its latest advertising spot. The commercial centers around a Captain Ahab-like tow truck driver who has, when the roads turn white with deep snow, hooked just about everything on the road. Everything, that is, except the elusive Quattro.
The 60-second spot – called "Ahab" – features the latest A6, and is scheduled to air tomorrow during the NFL division playoffs (making it something of a junior Super Bowl ad).
Autoblog, Audi goes all Herman Melville on us to highlight benefits of Quattro
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