New Research Shows Businesses May Be Missing Out On The Business Benefits Of Customer Loyalty

Small and midsize companies (SMBs) lagging behind large businesses in terms of customer experience management (CEM) initiativesBut 70 percent of large businesses either don’t know/can’t measure the ROI from customer experience management or the ROI is unprovenLondon, April 17, 2012 – New research published today by Satmetrix®, the Net Promoter® software company, highlights that organisations of all sizes may be missing out on the business benefits of a best practice approach to customer loyalty.

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