. Chrysler Group's "Imported from Detroit" ad campaign grabbed top honors Wednesday night in New York City, winning the North American Grand Effie Award as the most effective ad in the nation. "Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city," said Deborah Sandler, President, Mars Chocolate North American and a Grand Effie jury member, in a news release.
Indeed. The two-minute Super Bowl commercial, titled "Born of Fire", created a huge buzz for the city and for the Chrysler 200.
Autoblog, 'Imported from Detroit' wins Grand Effie award for effective advertising
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