Friday, June 29, 2012

Intel's Ultrabook Design Induces Growth In Premium Laptop Market

Intel's Ultrabook Design Induces Growth In Premium Laptop Market

Ultrabook Share of $700+ Windows Notebooks (NPD Group). When Intel introduced the Ultrabook brand and accompanying rules and guidelines, many were skeptical and talked about it being a marketing “gimmick”. Data shows that they could not have been more wrong. First of all, although relatively modest in terms of overall volume, the Ultrabook products are really important because they generate higher profits and that's what keeps PC makers going.

NPD, a research company, says that Ultrabooks now represent 11% of all $700+ Windows laptops.

Ubergizmo , Intel's Ultrabook Design Induces Growth In Premium Laptop Market, Intel's Ultrabook Design Induces Growth In Premium Laptop Market

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