. Apple (AAPL) is currently speaking with major cable companies in the United States about allowing their subscribers to use the Apple TV as a set-top box, a recent report claims. Citing multiple unnamed sources, The Wall Street Journal on Wednesday evening reported that Apple is negotiating with a number of the nation's largest cable TV providers regarding using Apple TV in place of provider-supplied hardware.
Boy Genius Report , WSJ: Apple's talks with cable companies over new TV service continue, WSJ: Apple's talks with cable companies over new TV service continue
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