Organizers for the Tokyo Motor Show have a problem on their hands. Ever since the financial crisis, the biannual auto show has been enduring a downturn. Though 2011's attendance of 842,600 visitors was an improvement of 37 percent over 2009, the overall trend is downward from 1.43 million visitors in 2007. The height of attendance for the show was in 1991 when the 15-day exhibition ushered in 2.02 million patrons. The show later shrunk to 13 days, then to ten, in response to shrinking demand.
So what's an auto show to do? According to an Automotive News report, the answer is to remake itself.
Autoblog , Struggling Tokyo Motor Show shifts gears, pitches itself as tech show
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techblog, Struggling Tokyo Motor Show shifts gears, pitches itself as tech show
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