Monday, April 1, 2013

Study Shows That 71% Of iPhone App Revenue Comes From In-App Purchases

Study Shows That 71% Of iPhone App Revenue Comes From In-App Purchases

Hate the freemium model but wonder why so many developers seem to be taking that route these days. Well according to a new study, it seems that a whopping 71% of total iPhone app revenue comes from in-app purchases, usually found on freemium titles. The study was published by Distimo and as you can see in the pie chart above, 24% of app revenue comes from paid apps, with only 5% coming from in-app purchases within paid apps. Based on this it is obvious why developers are starting to favor the freemium model.

Ubergizmo , Study Shows That 71% Of iPhone App Revenue Comes From In-App Purchases

See also:
mrnom, Study Shows That 71% Of iPhone App Revenue Comes From In-App Purchases

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