The "buy our product and leave your mundane life behind" call to action is a time-honored marketing trope for all kinds things, from light beers (any of which are capable of turning your sleepy weeknight into an impromptu supermodel-infested club outing) to hair replacement solutions (just look at how confident that guy looks while water skiing!). But few do this zero-to-hero, take-control-of-your-destiny schtick as well as the auto industry. Case in point, this new HSV ad for the 580-horsepower Gen-F GTS, Australia's latest and greatest high-powered Holden sedan.
Autoblog , HSV Gen-F is for those who have decided not to resign from life, HSV Gen-F is for those who have decided not to resign from life
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