Scared straight. That seems to be the tactic of a new advertising campaign from Transport for London, which shows a man lying on his back in motorcycle gear with a broken and battered bike not far from his broken and battered body. Surrounded by paramedics, the man, who's mouth is moving but nothing else, says, "I'm going into cardiac arrest now. Silly place to overtake, really.
Autoblog , UK motorcycle ad attempts to scare riders into safety, UK motorcycle ad attempts to scare riders into safety
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