Yahoo has recently been on an acquisition spree. It has bought everything from small startups to established micro-blogging platform Tumblr. Today the company announced that it has now acquired AdMovate, which is actually a private company. AdMovate's work is focused towards mobile advertising, they've actually developed a solution that will bring behavioral targeting to mobile ads. They've also confirmed this acquisition, but both parties have not disclosed the terms of this deal.
AdMovate's engineering team will now be integrated with Yahoo's display advertising team, which is based in Silicon Valley.
Ubergizmo , Yahoo Acquires AdMovate To Revamp Mobile Advertising
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, Yahoo Acquires AdMovate To Revamp Mobile Advertising
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