Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015. Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States.
Autoblog , Mercedes making aggressive plans for Chinese market, Mercedes making aggressive plans for Chinese market
No comments:
Post a Comment