From kickoff through the blackout and on to the Baltimore Ravens walking away victorious at Super Bowl XLVII, advertising analysts were tracking the impact of all those very expensive commercials. Automakers and their agencies were no exception here, which means there's been plenty of data logged in terms of which car spots actually succeeded or flopped. Of course, as next-day results can't exactly be measured by counting up how many folks ran out and bought a new car, judging audience reaction can be a tricky business.
Autoblog , Ad Analysis: Which Super Bowl commercials won and lost last night? (video), Ad Analysis: Which Super Bowl commercials won and lost last night? (video)
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