There is nothing quite like a slick marketing campaign to sell ice to the Eskimos, or sand to a nomad, if you want to pull in some tried and tested proverbs. Well, when summer arrives for those living in countries that have the four seasons taking their respective turns throughout the course of the year, it is always refreshing to get an ice cold drink to keep you nice and cool, away from the sweltering heat. The Melting Machine that you see above is part of a new guerrilla marketing technique which has been specially set up in Buenos Aires by 7Up.
Ubergizmo , Melting Machine Gives Out Free 7Ups, Melting Machine Gives Out Free 7Ups
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